A Central Reservation System for Hotels Can Improve Operational Efficiency

Efficiency is the one quality that is a hallmark of hotels that make profits in the business year after year. A high degree of efficiency coupled with a stellar work ethic can help hotels in making profits where the rest of the market struggles with bringing guests to their property. A central reservation system for hotels is a must have for multi-property operators that want to make their hotel operations as efficient as possible. 

When managers choose the best reservation system for hotels, they can combine their operations in a single platform through which they can control, manage and operate different functionalities of their hotel. For a chain hotel, a central reservation system is the best way to manage every aspect of the property from the bookings to the inventory and much more. 

In this article, we are going to take a look at what a Hotel reservation system is and how hotels can use this system to improve the performance of their hotels. 

What Does a Central Reservation System for Hotels Do?

In the fast-paced and hyper-connected world of today, real time data management is the key to efficiency. A central reservation software gives the hotel staff the ability to view room rates in real time and see the status of their inventory in real time. Whether the rooms are getting booked or getting vacated by the users, the software updates the front desk about this information as it happens. With this information, the team at the front desk can manage the room inventory in an efficient manner. 

Why Use a Central Reservation System for Hotels 

1. Improvement in Guest Relations

The hospitality business is all about guest relations. When a hotel provides quality services to the guests that are tailored to the needs and requirements of the guests, customers are more inclined to choose the property for their future visits. A central reservation system is essential in sharing guest profiles across all properties in a chain hotel. A CRS is the key to understanding customer habits, their buying patterns, and building long term relationships with them. 

Personalised services are the key to winning customers over and you can do that by knowing the relevant information about the customers. Small gestures like sending an email on birthdays or anniversaries goes a long way in keeping a property’s name fresh in the minds of the guests. You can also include seasonal discounts and offers with the emails. When you know the preference of the customers regarding their room types, you can offer them a pre-filled form with their information present once they are logged into their account. 

2. Less Human Error

A central reservation system takes human error out of the equation by automating various systems that carry the information to different databases. Earlier, staff had to manually update room availability, room rates, pending bookings and more. This used to cause errors such as double bookings or overbooking of the rooms in the hotel. In the case there are several guests booking the rooms in the hotel, it often leads to inconvenience to the guests. 

With a central reservation system, many of these data entry tasks can be automated. The data is saved on the cloud and available through any laptop, tablet, or phone that is connected to the cloud. Management can get easy access to this information and take decisions that are geared towards maximum profitability and customer comfort. Customers can also save time and effort as they only get shown the rooms that are available. Online booking systems can also synchronize the data to offer customers attractive offers and freebies. 

3. Multi-Channel Management

Another benefit of using a central reservation system is that you can easily manage different channels that are bringing bookings to the hotel. Whether it is from OTA, direct bookings, or conventional travel agents, you can keep track and manage your room inventory accordingly. A single dashboard can be used to control everything from billings to room inventory and much more. 

With a central reservation system in place, hotels can focus on optimizing their distribution channels to get maximum ROI. As the central reservation system for hotels takes care of the bookings, hotel managers and staff can take care of the important tasks in the hotel that need their attention. Presence of a central reservation system reduces stress on the staff and allows them to perform to their full ability. 

Conclusion

Using the best reservation system for hotels will allow the property managers to take the profits and performance of their hotel to the next level. In the hyper-competitive hospitality market of today, hotels need a wide range of modern resources to be at par with their competition. 

At mycloud Hospitality, hotel managers can find award-winning software that is designed while keeping in mind the needs of their property. Whether it is a small hotel or a large chain, the software can be customized to a great degree to suit the needs and requirements of the property. Trusted by hospitality businesses all over the world, the software offerings by mycloud Hospitality are ideal for the needs of your business. So what are you waiting for? Check it out today at www.mycloudhospitality.com or call +1-415-390-5039 to schedule a free demonstration.