There are several free tools to optimize a website that can help you improve your online presence. While these tools may not be as useful as their paid versions or counterparts, they will give you essential insights into your website's performance. If you're unsure which website analytics tool is best for your business, use the following free ones.
Many digital marketing experts use a combination of several tools for their websites to achieve the desired results in this competitive world, where keeping up-to-date with the latest digital marketing trends has become a necessity. There are countless tools out there, but which ones are the best for your business? You can try any one or all of them for your website and decide accordingly.
Read along to know some of the best digital marketing tools in 2022 you can use to enhance your digital marketing strategy and optimize the website:
Google PageSpeed Insights
If you're unsure how to optimize your website, Google PageSpeed Insights can be of great help. These free tools perform an audit and diagnostic test of your website. The results are actionable information to help you improve your website's speed. PageSpeed Insights is a helpful tool for any business to improve its performance and get higher search engine rankings. Because of its efficiency and user-friendliness, it ranks among the best digital marketing tools in 2022.
PageSpeed Insights rates the performance of your website on a 0-100 scale. The test measures both desktop and mobile versions of a website. Google's latest update, Core Web Vitals, has made page speed a key priority. If you're struggling with your website's loading speed, it's highly advisable to reach out to a renowned digital marketing agency for your website.
Yoast SEO
Various free SEO tools are available for the WordPress platform, and Yoast is undoubtedly one of the best-known digital marketing tools in 2022. This plugin provides content optimization for your main keyword, synonyms, and related keywords, while also evaluating the content's paragraph structure and the use of links and images. It is also great for social media optimization, as it creates social previews and offers a reminder feature when it's time to update the content.
Yoast SEO is an excellent plugin for WordPress websites. It can help boost your site's ranking in search engines by analyzing content and keywords. It also gives you an SEO score that indicates how well your website performs. It requires a small amount of user input, but it is a potent tool that helps you increase your ranking.
Screaming Frog
If you're looking for a free SEO tool that will give you an in-depth look at your website, Screaming Frog is your tool. This tool allows you to perform a full SEO audit and spot any anomalies that might hurt your website's rank. It can identify broken links, examine meta keywords, descriptions, and page titles, and even analyze external links. It also provides clear tips on how to improve your website's search engine optimization.
Screaming Frog is one of the most popular SEO tools available today that can be used in digital marketing for businesses of any scale. There are free and paid versions, and the paid version is extremely useful for almost any marketing campaign. It also aligns with all the latest digital marketing trends and ideas.
Ahrefs
One of the most appreciated SEO software suites, Ahref comes with powerful features for link building, keyword research, competitor analysis, rank tracking, and site audits. This popular SEO software is widely used in digital marketing for businesses as it helps you analyze your website's link profile, keyword rankings, and SEO health. It can also perform keyword research for Google, which is particularly helpful if your website is highly competitive.
Ahrefs is an excellent option for bloggers and content marketers. Although its free version comes with a limited option, it is a great tool to start your online journey. However, you can anytime upgrade your plan to get the best of this tool or contact a local digital marketing agency for a focused and best-suited digital marketing strategy for your business.
BuzzStream
BuzzStream is a web-based service that provides you with several SEO tools. The platform includes tools for outreach and tracking, and live-time updates. Depending on your tools, BuzzStream can also help you find high-quality links. For example, it can help you find relevant links that your target audience shares on social media. The service is a free 30-day trial and offers several features to help you with your website optimization.
The primary purpose of BuzzStream is to help you find relevant linking opportunities. You can either search for relevant websites or input a list of sites already linked to yours. Then, you can contact them to exchange links. By monitoring how your campaigns are performing, you can better understand which outreach channels are best for your business.
Key Takeaways
It is important to remember that the best results come overtime when it comes to website optimization. It takes time, planning, and ongoing maintenance to achieve complete optimization. These tools help with analytics. By collecting feedback, you'll know what updates are working or not. They can also help you identify issues that were previously undetected.
Lastly, although these free tools are designed to help you get the best digital marketing for businesses, hiring a well-experienced digital marketing agency can be a smart move if you want to stay ahead of your competitors and rule the market.
AUTHOR BIO:
Maggie Simmons writes insanely helpful marketing insights. She works as a Marketing Manager at Max Effect Marketing, a leading digital agency located in Denver, Colorado.
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